Have A Customer Focus Not A Profit Focus

When you have someone enquire about your products or services what is going through your head? Is it, “How much can I make from this sale $$$ ?” Or is it, “How can I help this customer solve their problem, improve their life or simply have a better day?” When your actions seem sincere, that is you are truly interested in your customer and their needs and wants, you will be surprised how easily the sale will come. The customer will warm to you as you genuinely go about helping them, you will build trust and rapport, and in return make your sale with the customer feeling truly happy with their investment. Although profit is important for yours and your business’ livelihood, it will come naturally with a customer focus.

Profit is not the end result. The creating of advocates of your business is. Give customers a memorable experience, provide a superior product or service, and focus on what matters.

Team Members You Can Trust

How to find good team members… It’s a tricky task. Finding the right people who will take ownership of their position no matter what it is and do it to the best of their ability; they’re the people we’re looking for. So how do we find them?

The secret is to not hire people for what they know but for who they are! Personal integrity is a much greater asset than someone with a double degree. People with good integrity are generally willing to learn so they can be taught anything that is a short coming in their resume. Give yourself time to assess a person’s integrity in their interview. Perhaps have a couple of meetings before making a job offer to ensure you have the opportunity to effectively sound them out. In the interview, ask questions like:

  • Are you someone who admits when they have made a mistake? Give an example
  • Have you ever experienced disrespectful or illegal behaviour in the workplace? What did you do about it?
  • What skills would you need to develop to continually improve yourself?

Give them time to get talking and try and make the meeting as casual and relaxed as possible. It allows people to be themselves and let their true personality shine.