Last time we wrote about value we were thinking about the customer and their perception of the benefits we provide.

Let’s think about these benefits for a moment. Are the benefits you provide different from everybody else? Do your main competitors offer the same product/service as you?

The question begs to be asked, how can you been seen as more valuable than your competitor? What differentiates you from the rest?

This is a really important point to consider. Take a moment to think about the benefits of doing business with you. Take 10 mins now to write a list…

Now re-look at the list you have just written and cross off any that your competitors could say the same thing about their business. Are you left with anything? If not, think harder about what makes customers come to you over your competitors. Whatever is left at the end of this exercise, this benefit is called your Unique Selling Proposition. This is the one thing that keeps people coming back to you because you are the only one who provides it! This is the benefit you should always use to promote your business because it is Uniquely Yours!

Discovering your Unique Selling Proposition is all a part of the process to Better Your Business. Are you getting better?