Why do your customers want something from you? What is the ultimate objective that you or your services are fulfilling? Breaking it down it will always come back to 3 main customer objectives. They want you to help them:

• Make money,
• Save money, and/or
• Save time

These 3 objectives are what most people find the most difficult to come by. Most service based business must help at least one of these areas for their customers. When your customer realises one or all of these objectives through your help, you will have provided them something of value. This in turn will cause them to be repeating and referring customers!

How can you create a service that will satisfy one of these 3 customer objectives?