Do you have a direct plan and purpose for your business? Essentially the 4 purposes of any business are:

1. Create new customers
2. Make sure they keep coming back
3. Turn those people into advocates
4. Have fun doing what you do

How are you going at achieving each of these? Do you have KPI’s (Key Performance Indicators) to keep track of your performance in each area? Focusing on these points will ensure your business continues to move forward and improve.

No individual can exist without a purpose. It is the same for business. There needs to be a reason for being. If you are creating new customers and giving them an exceptional quality of product or service then they will keep coming back! You are adding positively to their life so they will in turn tell others about it! Hence your business will continue to expand and grow. But ultimately, if you have fun doing what you do, then everybody is better off!