Let’s think about these benefits for a moment. Are the benefits you provide different from everybody else? Do your main competitors offer the same product/service as you?

The question begs to be asked, how can you been seen as more valuable than your competitor? What differentiates you from the rest?

This is a really important point to consider. Take a moment to think about the benefits of doing business with you. Take 10 mins now to write a list…

Now re-look at the list you have just written and cross off any that your competitors could say the same thing about their business. Are you left with anything? If not, think harder about what makes customers come to you over your competitors. Whatever is left at the end of this exercise, this benefit is called your Unique Selling Proposition. This is the one thing that keeps people coming back to you because you are the only one who provides it! This is the benefit you should always use to promote your business because it is Uniquely Yours!

Discovering your Unique Selling Proposition is all a part of the process to Better Your Business. Are you getting better?

If you increase the benefits the customer perceives, then you will also increase the value they are receiving.

Value differs from customer to customer. This is where value pricing comes in. ‘Customer A’ might perceive the value of a list of benefits at one level, and ‘Customer B’ might perceive the value the same list at another – each depending on their current situation, their strengths and their weaknesses.

Think specifically about the customer before offering a price point. What is their perceived value of your offer? How much would they value what you are giving them? And price accordingly.

Too many times we leave money on the table because we have not accurately assessed our customer and their perceived value.

To add to this, to increase the value, you need to increase the benefits. Just one additional benefit which to you might not seem valuable, to someone else could hold huge value! And in turn, this small, seemingly insignificant benefit could mean you can demand a much higher price than you could before!

Benefits = Value = $$$

How can you increase the value of your offering?

By identifying and eliminating waste, we will also increase our productivity. Productivity is about continuously improving what we do to make things simple and easy to use, and it involves streamlining processes, reducing errors, planning ahead and being efficient in all that we do.

This is not only a business principle, it’s a life principle too. Imagine if you didn’t waste one second of your life; that everything you did was productive and had purpose. Just think about what you could accomplish!

Being highly organised helps you to eliminate waste and be more productive. Take this very simple example:

Eliminating Time Wastage

Filing – Whether this be electronic or paper filing. Make the effort to file your important documents in a logical place as soon as something comes in and then next time you need to use it you will know exactly where it is! Office and procedure processes help with keeping this level of organisation, especially if you have employees.

It doesn’t take long in the first instance, and can save you a truck load of time and stress down the track.

Eliminate the waste. Time is the only thing we can’t recycle.