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	<title>Better Your Business &#187; Objectives</title>
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	<link>http://betteryourbusiness.com.au/blog</link>
	<description>Better Business, Better Life</description>
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		<title>Time &amp; Money</title>
		<link>http://betteryourbusiness.com.au/blog/?p=160</link>
		<comments>http://betteryourbusiness.com.au/blog/?p=160#comments</comments>
		<pubDate>Tue, 25 Mar 2014 16:58:42 +0000</pubDate>
		<dc:creator>Lisa Fleming</dc:creator>
				<category><![CDATA[Value]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Time]]></category>

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		<description><![CDATA[Why do your customers want something from you? What is the ultimate objective that you or your services are fulfilling? Breaking it down it will always come back to 3 main customer objectives. They want you to help them: Make &#8230; <a href="http://betteryourbusiness.com.au/blog/?p=160">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><span style="color: #000000;">Why do your customers want something from you? What is the ultimate objective that you or your services are fulfilling? Breaking it down it will always come back to 3 main customer objectives. They want you to help them:</span></p>
<ul>
<li><strong>Make money,</strong></li>
<li><strong>Save money, and/or</strong></li>
<li><strong>Save time</strong></li>
</ul>
<p><span style="color: #000000;">These 3 objectives are what most people find the most difficult to come by. <em>Most service based business must help at least one of these areas for their customers</em>. When your customer realises one or all of these objectives through your help, you will have provided them something of value. This in turn will cause them to be <span style="text-decoration: underline;">repeating and referring customers</span>!</span></p>
<p><span style="color: #000000;">How can you create a service that will satisfy one of these 3 customer objectives?</span></p>
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